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Sales & Marketing Services in the US Market

 

Sales Strategy Development

 

  • Alignment with company's overall annual and mid term goals

  • Alignment with product development and marketing strategies

 

 

Sales Territory Planning & Execution

 

  • Account distributions based on market analysis, opportunity and level of skillset required to service the accounts

  • Workload management and optimization

  • Profit maximization solutions

  • Sales force re-organization to match territory opportunities

  • Sales Compensation (target/quota setting, sales contests, governance, payouts, conflict resolution)

 

Marketing Strategy Development

 

  • Market Space  & Competitive Intensity Analysis

  • Segmentation

  • Product Mix

  • SWOT

  • Balanced Scorecards

  • CRM & Key Performance Indicators

  • Value Proposition

  • Market Launch Strategies

  • Channels

  • Market, Industry & Competitive Intelligence

  • Customer Valuation Analysis

 

Pricing

 

  • Supply-Demand

  • Complex Adaptive Models & Optimization based on changing Business Models

  • Incentive management (discounts, rebates, special promotions)

  • Dynamic Pricing

  • Pricing Framework

 

Sales & Marketing Scenario Planning & War Games

 

  • Modeling and role playing a wide range of future possibilities and developing contingency plans to prepare for such outcomes

  • Impact of sales contests on growth & pricing

  • Impact of territory planning changes

  • Pricing changes impact on top and bottomline

  • Impact of smart segmentation on growth

  • Competitive intensity modeling

  • Market Share strategic moves

 

Insights

 

For more information, please check the offerings of Elevation Insights.

 

 

 

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