Crescendus

PRICING PLANNING

 

We have developed a Pricing Framework (see below) that you can use to effectively build your company's Pricing Strategy and Execution Plan. The concepts are self explanatory, and in most cases, you will not need any external consulting help. Use this framework for your existing set of Products & Services.

 

Also, if you are planning to invest in New Product Development (NPD), focus on pricing issues from day 1, and do not delegate this important function till the last minute (e.g. few weeks or months prior to product launch). For NPD, we also recommend you to challenge your product development teams to produce customer input (their willingness to pay) data before allocating budgets for new projects. Make it a habit to discuss pricing during all strategy, product, marketing, operations and sales roadmaps, so that this becomes an integral part of all key management meetings.

 

 

PRICING CONSULTING SERVICES

 

Our services include:

• Pricing Diagnosis

• Customer and Competition Insights (Local, Region, Country)

• Products & Services Value Proposition Diagnosis

• Scenario Planning & Wargaming

• Supply/Demand Models & Price Elasticities/Market Estimation

• Pricing Model Design & Optimization

• Sales Compensation Analysis

• New Product Development Roadmaps & Recommendations

• KPIs

• Program Management