Crescendus
TM
BUSINESS INTELLIGENCE & ANALYTICS
Business Intelligence & Analytics Services
Technology Assessments
Business Development
Project Management
Licensing & Partnering Opportunities
R&D, Prototyping, Pilot Plants & EPC Sourcing
Supply Chain Recommendations
Operations Management
R&D, Engineering & Product Development Roadmaps
BUSINESS INTELLIGENCE & ANALYTICS FOCUS
BI and Analytics
Data Integration, Management & Analysis
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All types of data irrespective of source, location, frequency of updates, size (incl. Big Data applications)
Reporting
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Dynamic scorecards and dashboards, with enhanced multimedia options
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Advanced visualization
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Enterprise view with Business unit or functional role drill down options
Advanced Data Mining & Statistics
Analytics
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Detection of anomalies, trends & opportunities for execution strategies
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Automatically generating alerts, campaign suggestions, surveys, call to action items (pre-defined by functional role, e.g. sales, marketing, finance)
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Enhanced forecasting (e.g. customer opportunities)
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Risk management
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Business performance optimization
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Predictive decision management
Types of Data
Structured & Unstructured
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Well defined data models
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Text
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Images
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Videos
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Voice
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Mobile data
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Emails/Corporate Communications with multiple data types
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Social Media/Web Data
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Scientific Data such as chemical formulas, structure
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Regulated information with data privacy concerns (e.g. patient data)
Deployment Solutions
Our Approach
Defining the actual purpose of an organization's needs, internal workflow and intended outcomes is key before any software solution can be successfully deployed. Off-the-shelf solutions do not meet the custom requirements of most companies.
As a result, we work collaboratively with the various stakeholders and also spend adequate time to understand why things aren't working currently (status-quo pain points & capabilities), look at internal cross-interactions between business units and roles, and then chart a course of action.
This process involves active buy-in from the various senior management stakeholders and actual field users so that the risk of conflict is minimized & that end users actually are excited to use the tool and make effective decisions.
Applications
It is important to note that there is practically no limit to the types of application areas where business intelligence and analytics solutions can be effectively deployed to improve your company's performance.
The following solutions may be of interest to your organization:
Sales & Marketing
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Generating targeted customer campaigns
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Monitoring effectiveness of marketing programs
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Sales funnel intelligence
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Customer lifetime value analysis & ranking
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Customer risk profile
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Targeted pricing
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Monitoring social media and mobile chatter, identifying key influencers & trends, and driving targeted campaigns
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Targeted advertisement placements
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Ecommerce analytics
Finance
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Budgets
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Accounts payables and receivables
Supply Chain
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Procurement analytics (procurement-to-pay process)
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Supplier intelligence
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Pricing
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Risk management
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Inventory management
Executives
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Enterprise wide view of KPI's
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Ability to take quick decisions and also useful summary reports for Board/Investors regarding major initiatives
Human Resources
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Workforce rankings
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Workforce improvement
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Talent analytics
R&D, Engineering, Clinical
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Molecular libraries search, rankings and recommendations for product development
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Clinical, patient and healthcare data analytics
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Lab/Device analytics
Industrial Manufacturing, Mining and E&P
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Unified view of globally dispersed equipment operations, performance, optimization & risk management
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Generating management reports
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Automatic vendor procurement alerts, service requests
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Monitoring key KPI's